PointBank is a locally owned community bank that has been serving North Texas since 1884. I was brought on to help redesign their website. After doing a heuristic review, it became clear that there were many areas to address with the new design, especially adding search functionality and improving the flow of the pages.
KitchenAid is a trusted name in both professional and amateur kitchens, yet the packaging hinges on being almost generic. I wanted to combat this generic look with a more modern and contemporary package. Playing off the idea of the motion of the utensil, I wanted to capture each of their individual personalities with line. Ranging […]