Phoenix Irish Bar

Phoenix Irish Bar is located in the heart of the Mission District in San Francisco. The main goal of the project was to rebrand them with a more unique and satisfying visual identity. I utilized old beer packaging and Irish symbols to influence the final direction.


KitchenAid Packaging

KitchenAid is a trusted name in both professional and amateur kitchens, yet the packaging hinges on being almost generic. I wanted to combat this generic look with a more modern and contemporary package. Playing off the idea of the motion of the utensil, I wanted to capture each of their individual personalities with line. Ranging […]


Analog Coffee

Analog Coffee is a coffee shop located in Seattle. They celebrate the pre-digital age by hosting relics for their patrons from records and tapes to records and comic books. I used this idea of celebrating the “primitive” technology to help inform the redesign. Using the schematics of a record player, I tried to bring the […]