Archives
UTNE Reader
Phoenix Irish Bar
Phoenix Irish Bar is located in the heart of the Mission District in San Francisco. The main goal of the project was to rebrand them with a more unique and satisfying visual identity. I utilized old beer packaging and Irish symbols to influence the final direction.
KitchenAid Packaging
KitchenAid is a trusted name in both professional and amateur kitchens, yet the packaging hinges on being almost generic. I wanted to combat this generic look with a more modern and contemporary package. Playing off the idea of the motion of the utensil, I wanted to capture each of their individual personalities with line. Ranging […]
JPS Check In App
Analog Coffee
Analog Coffee is a coffee shop located in Seattle. They celebrate the pre-digital age by hosting relics for their patrons from records and tapes to records and comic books. I used this idea of celebrating the “primitive” technology to help inform the redesign. Using the schematics of a record player, I tried to bring the […]