KitchenAid Packaging

KitchenAid is a trusted name in both professional and amateur kitchens, yet the packaging hinges on being almost generic. I wanted to combat this generic look with a more modern and contemporary package. Playing off the idea of the motion of the utensil, I wanted to capture each of their individual personalities with line. Ranging […]


Analog Coffee

Analog Coffee is a coffee shop located in Seattle. They celebrate the pre-digital age by hosting relics for their patrons from records and tapes to records and comic books. I used this idea of celebrating the “primitive” technology to help inform the redesign. Using the schematics of a record player, I tried to bring the […]