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KitchenAid Packaging
KitchenAid is a trusted name in both professional and amateur kitchens, yet the packaging hinges on being almost generic. I wanted to combat this generic look with a more modern and contemporary package. Playing off the idea of the motion of the utensil, I wanted to capture each of their individual personalities with line. Ranging […]
Analog Coffee
Analog Coffee is a coffee shop located in Seattle. They celebrate the pre-digital age by hosting relics for their patrons from records and tapes to records and comic books. I used this idea of celebrating the “primitive” technology to help inform the redesign. Using the schematics of a record player, I tried to bring the […]